Mann/Grauman’s Chinese Theatre
what: all branding and logos, product designs: both hard and soft goods and clothing, including embroidered leather lettermen jackets, signage for store, style guide, advertising, store design and merchandising AND product manufacturing!
Having created and extended many brands and retail programs for the studios, Warner Bros. asked me and my staff to do the same for the famous Grauman’s Chinese Theatre. After many decades of Chinese Theatre souvenirs being sold by shops all up and down Hollywood Blvd, Warner Bros., Paramount Studios and Mann Theater Chain (the owners of the Chinese Theatre) was in danger of losing trademark and copyrights to the famous icon.
A completely new renovation of the two gift shops on either side of the entrance to the famous forecourt began. We were asked to create all ned logos and branding, as well as a style guide, clothing, hard goods, signage, advertising, and more for the shops. We developed a large range of items. logos based on the history of the legendary theatre, to shopping bags, exclusive leather jackets (given to celebrities who are honored with handprint ceremonies).
We also did the manufacturing, inventory control and merchandising of the shops when renovations were complete, as well. This project is one that inspired the,”go! Mo! design!” name.